According to the latest figures released by the Society of Indian Automobile Manufacturers Association (SIAM), Suzuki Motorcycles now have 10.97 per cent market share in the domestic scooter market.
The company sold a total of 341928 scooters in H12019, up 17.16 percent as against H12018 sales of 291847 units.
While, Hero Motocorp market share fell to 8 per cent in H12019 for the first time, as the domestic sales saw a decline of 36.23 per cent at 249365 units. In the last six years, Hero Motocorp market share has fallen drastically.
In FY14, it registered a market share of 19.16%, when it was the second-largest scooter maker in India.
ETAuto estimates that Suzuki Motorcycles will continue to be the third-largest scooter maker in FY20. As Suzuki Motorcycles is leading with 92563 units from Hero Motocorp.
On the other hand, Honda Motorcycle & Scooter India (HMSI) continues to be a top performer in the scooter segment, thanks to its best selling model Activa.
H1 2019 Vs H12018 – Domestic Sales: Scooter Segment
|5||India Yamaha Pvt Ltd||157483||198385||-20.62|
|7||Mahindra 2 Wheelers||480||1683||-71.48|
Experts tracking the industry believes that the strong performance of Access and its new variant Access 125 is the primary reason behind the Suzuki Motorcycles clocking double-digit growth in the scooter segment.
First launched in 2007, Suzuki Access contributes over 87 percent of the scooter sales and 80 percent of the total sales of the company. With average monthly sales of 48,000 – 50,000 units, Suzuki Access has been among the top 10 selling two-wheelers in India since January.
“Currently, we offer two products in the scooter segment, Suzuki Access 125 and Burgman Street 125. Suzuki Access 125 has proven its mettle and emerged as a preferred family scooter in India. On the other hand, Burgman Street 125 was launched last year to cater to a new dimension of scooter customers, who seek the joy of riding,” said Devashish Handa, Vice President, Suzuki Motorcycle India Private Limited.
“As both of these products offer a brilliant riding experience, more and more people are opting to purchase our scooters. Our plan is to continue with our tradition of delivering exciting and high-quality products to our customers,” he added.
It is interesting to note that, despite having five scooters in the segment and largest two-wheeler retail network Hero Motocorp is not able to sustain sales in the segment. An email sent to the company seeking comment on the declining market share remained unanswered.
Hero Motocorp has five scooters – Destni 125, Duet, Maestro, Maestro Edge, Pleasure and Pleasure in its product portfolio. While Suzuki Motorcycles have only two models – Burgman 125 and Access 125 in its portfolio.
Last six years Market share – Scooter Segment
|Hero MotoCorp Ltd||19.16||16.71||16.27||14.1||13.15||10.73||8.00|
|Suzuki Motorcycle India||8.24||6.11||4.38||5.01||6.27||9.18||10.97|
|India Yamaha Motor||4.91||4.82||6.33||7.86||6.18||5.44||5.29|
|Mahindra Two Wheelers||1.31||1.03||1.67||0.61||0.16||0.04||0.04|
Hero Motorcorp faced strong headwinds when the TVS Motor had aggressively begun closing the gap with Hero MotoCorp in FY2014-15. The industry data highlights that Hero MotoCorp had a 16.69 percent market share (down from 19.15 percent in FY2013-14) and TVS Motor had expanded its market share to 15.19 percent (from 12.68 percent in FY2013-14).